eXp Realty
The Militello Team


Welcome to the ultimate guide on preparing your home for sale in the scenic, coastal region of Ipswich, Massachusetts. The decision to sell a property is monumental, and we're here to guide you through each critical step. Rest assured, these aren't mere suggestions—these are tried-and-true strategies to ensure not just a sale, but the best possible price for your Ipswich residence.

Declutter: Less is More
You've heard it before, but it bears repeating: a clutter-free home is an appealing home. Take a weekend—or more, if necessary—to sift through your belongings. Donate or sell items that you no longer need. An empty space helps potential buyers visualize their life in your home, which is the first step to closing a deal.

Staging: Set the Stage for Success


A professionally staged home can sell for up to 10% more than a non-staged home. In Ipswich, the market is hot, but that doesn't mean you should forego staging. Replace personal photos with neutral artwork, swap out any dated furniture with modern pieces, and aim for a color scheme that is warm yet neutral.

Curb Appeal: Make a Lasting First Impression


In Ipswich, where coastal homes reign supreme, curb appeal can make or break a sale. Power wash the siding, trim any overgrown bushes, and add pops of color with seasonal flowers. A pristine exterior will capture attention and set the tone for the rest of the home tour.

Professional Photography: A Picture is Worth a Thousand Words

High-quality photos can dramatically impact your home's time on the Ipswich market. Hire a professional photographer who specializes in real estate photography. Ensure that each room is well-lit and clutter-free before the shoot. If possible, aim for a day with good natural light to really make your photos pop.

Pricing: Hit the Sweet Spot


Setting the right price for your Ipswich home is a delicate balance. You want to maximize your return without scaring away potential buyers. Research recent sales in your neighborhood and consult a trusted local real estate agent who understands the Ipswich market's nuances. We are experts at this - The Militello Team

Marketing: Go Beyond Traditional Methods


In a digital age, an online presence is a necessity. Leverage social media, virtual tours, and digital advertising to reach a broader audience. But don't forget traditional methods—a well-placed "For Sale" sign can still draw significant attention in Ipswich’s closely-knit communities.

Open Houses: Timing and Presentation Matter


Choose days and times for open houses that are convenient for Ipswich homebuyers, typically weekends. Have fresh flowers, light some scented candles, and provide informational brochures that detail the key selling points of your home.

Negotiation: Be Ready but Flexible


Once offers start pouring in, be prepared to negotiate. Know your bottom line but be open to making small concessions to seal the deal.The Militello team has 30 years of experience negotiating--let us do it or you it can be an invaluable asset during this critical stage. (Not so much in a seller's market.)



Selling your home in Ipswich, Massachusetts, doesn't have to be a daunting experience. By following these essential steps, you can create an attractive, market-ready property that potential buyers will be eager to call home. And don't forget to call us today at (978) 500-1480.



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